The commercial takes place in 1868 London in the heart of the industrial revolution. A baron is running, trying to escape giants and threatening blades coming out of the ground. The man, a rich and powerful businessman is in fact dreaming his own paranoia, his wealth being suspiciously acquired we imagine. But real life will leave him no mercy either. Jacob, the hero, appears at the end with a blade and a message: Oppression has to end. The film launches the video game into it's new rendition within this Robin-Hood-esque theme.