Cannes Lions
MJZ, Los Angeles / SQUARESPACE / 2019
Overview
Entries
Credits
Background
In addition to his acting career, Idris Elba is well known for his willingness to follow his passions and try different things. He's a DJ, clothing designer, professional kickboxer, UK land speed record holder, rapper...and the list goes on. He was also recently named “Sexiest Man in the World” by People magazine. 2HR SET is the name of his musically-inspired streetwear label.
Execution
Idris Elba is a man of many talents: actor, DJ, clothing designer, kickboxer, land speed record holder and professional achiever of dreams. In this film, he attempts to build a personal website that speaks to all of his different passions while between takes on a movie set. Assisting him is Lolly, his wisecracking personal assistant, who has some very funny ideas of her own about how he should tell his story online.
Similar Campaigns
12 items