Historically, the relationship between serial killers and childhood abuse has garnered lots of attention from the media and the public, yet child abuse continues to be an epidemic that impacts children with lifelong and intergenerational ramifications. Too often, a corrosive legacy follows — a seemingly never-ending cycle of abuse that haunts the victims and their families.

Amigos For Kids, a Miami based non-profit launched the Victims campaign, which reintroduces some of the world’s most notorious serial killers in modern history in a less familiar way — as the innocent children they once were. A time in their life when they were the most vulnerable, but genuine love was absent.

We leveraged the momentum of serial killers in pop-culture to help raise awareness of the terrible effects of child abuse by showing less-familiar, childhood images of some of the most prolific serial killers of our times.