June 2023

Cannes Lions Creative Business Transformation Winners & Shortlists

The Creative Business Transformation Lions celebrate the creativity that drives businesses forward – creative thinking that changes how businesses organise themselves, how people work and how customers engage with them.

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Justin Peyton, 2023 Jury President

Global Head of Emerging Channels, Wunderman Thompson, Global

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Grand Prix Cannes Lions
ADLAM - AN ALPHABET TO PRESERVE A CULTURE

Targeting, Insights & Personalisation

ADLAM - AN ALPHABET TO PRESERVE A CULTURE

MICROSOFT, McCANN

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Gold Cannes Lions
WELL-BEING INDEX (GDW)

Company Culture

WELL-BEING INDEX (GDW)

NIKKEI INC., DENTSU INC.

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Gold Cannes Lions
RENAULT - PLUG-INN

Service Design

RENAULT - PLUG-INN

RENAULT, PUBLICIS CONSEIL

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Silver Cannes Lions
DOT PAD. THE FIRST SMART TACTILE GRAPHICS DISPLAY.

Creative Application of Emerging Technology

DOT PAD. THE FIRST SMART TACTILE GRAPHICS DISPLAY.

DOT INCORPORATION, SERVICEPLAN

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Silver Cannes Lions
CORONA EXTRA LIME

Operational Transformation

CORONA EXTRA LIME

CORONA, DRAFTLINE

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Silver Cannes Lions
LAY'S SMART FARM

Venture Models & Corporate Innovation

LAY'S SMART FARM

LAY'S, LEO BURNETT

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Bronze Cannes Lions
ADLAM - AN ALPHABET TO PRESERVE A CULTURE

Experience Transformation

ADLAM - AN ALPHABET TO PRESERVE A CULTURE

MICROSOFT, McCANN

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Bronze Cannes Lions
CERTIFIED HUMAN

Creative Application of Emerging Technology

CERTIFIED HUMAN

INTEL, DENTSU CREATIVE

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Bronze Cannes Lions
DATA TIENDA

Brand Purpose & Impact

DATA TIENDA

GAHR WECAPITAL, DDB MEXICO

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Bronze Cannes Lions
SHELLMET

Product

SHELLMET

KOUSHI CHEMICAL INDUSTRY CO., LTD., TBWA\HAKUHODO INC.

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Shortlisted Cannes Lions
SELF-CHECK OUT

Experience Transformation

SELF-CHECK OUT

K-LYNN, LEO BURNETT

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Shortlisted Cannes Lions
NATIVA METER

Experience Transformation

NATIVA METER

BAVARIA, L&C

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Shortlisted Cannes Lions
RENAULT - PLUG-INN

Experience Transformation

RENAULT - PLUG-INN

RENAULT, PUBLICIS CONSEIL

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Shortlisted Cannes Lions
DATA TIENDA

Experience Transformation

DATA TIENDA

GAHR WECAPITAL, DDB MEXICO

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Shortlisted Cannes Lions
RENAULT - PLUG-INN

Marketing Technology for Growth

RENAULT - PLUG-INN

RENAULT, PUBLICIS CONSEIL

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Shortlisted Cannes Lions
RESCUE DOODLES

Targeting, Insights & Personalisation

RESCUE DOODLES

PEDIGREE, BBDO NEW YORK

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Shortlisted Cannes Lions
MASTERCARD: THREE YEARS OF INCLUSIVE CARDS

Targeting, Insights & Personalisation

MASTERCARD: THREE YEARS OF INCLUSIVE CARDS

MASTERCARD, McCANN

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Shortlisted Cannes Lions
THE GAMING PROFILE

Creative Application of Emerging Technology

THE GAMING PROFILE

BANCOLOMBIA, SANCHO BBDO

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Shortlisted Cannes Lions
FORTALEZA

Operational Transformation

FORTALEZA

CLUB COLOMBIA ABINBEV, DRAFTLINE

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Shortlisted Cannes Lions
BEER POWER

Brand Purpose & Impact

BEER POWER

HEINEKEN, LEPUB

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Shortlisted Cannes Lions
SUVIDHA CENTRE

Brand Purpose & Impact

SUVIDHA CENTRE

UNILEVER, VMLY&R

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Shortlisted Cannes Lions
FITCHIX

Brand Purpose & Impact

FITCHIX

HONEST EGGS CO., VMLY&R

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Shortlisted Cannes Lions
ORANGE - RE PROGRAM

Brand Purpose & Impact

ORANGE - RE PROGRAM

ORANGE, PUBLICIS CONSEIL

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Shortlisted Cannes Lions
CULTURE DIAGNOSIS

Company Culture

CULTURE DIAGNOSIS

NYU LANGONE HEALTH, DELOITTE DIGITAL

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