At McDonald’s kids find happiness. Especially with the Happy Meal, that not only delivers delicious food, but also fun toys. This, together with the instore playgrounds at the restaurants made the Happy Meal a true part of the lives of a million kids. This we communicate by literally making the Happy Meal box a part of what has been fun for kids. And address kids and parents at the same time with this very visual and intuitive execution that delivers fun just by watching it.