We created a mobile drive-thru to show everyone that the convenience of the McDonald's drive-thru is literally everywhere. The Drive-Thruck travelled around the streets of Sao Paulo, surprising people in traffic by delivering the products directly to their cars, thus reproducing the experience one has by going to the drive-thru.

The Drive-Thruck travelled around the streets of Sao Paulo during an entire day. The action's film was aired throughout Brazil on the week of the launching of Drive Day, on both social networks and open and closed TV.

On Drive Day*, we had: 21.000 cars more than the usual flow, 18% more total sales, 8,3% more McOffers sales and 158% more McFlurry sales. In three days, the film reached 9.5 millions views and 70.8 million impressions.

* Compared to the averages of Thursdays in 2017.

We used the McDonald's drive-thru itself as media by taking a replica of it directly to people in traffic.

We turned the drive-thru itself into media by taking it directly to people in traffic. The success of the action's film made the client rethink their media plan, which initially only included digital, by including open and closed TV as well.

The idea was to bring people the same experience they have at the drive-thru. To do this we built an exact mobile replica of the McDonald's drive-thru.