To highlight Paris' unique ability to deliver an outstanding olympic experience combined with its extra soul, style and history, we developed & buit a 156m-long running track, floating on the Seine river. It hosted a large variety of sports demonstrations & artistic performances and was also accessible to the parisians to hang around & take pictures. This unique setup required both strong enginering & dozens of authorisations, such as a special inland navigation agreement for a few days.

In addition, we created a 17m-high diving platform on the edge of Pont Alexandre III, allowing professional divers to perform thrilling high-diving demonstrations all day long. The Place de l'Etoile was yet turned into a temporary velodrome while the Petit Palais was turned into a trampoline arena.

8 thematic areas were designed alongside the river Seine to showcase 33 olympics disciplines.

All spots offered both demonstrations from athletes and initiations to the general public.

Some key momentums were scheduled during the 48h event, such as :

- La Grande traversée" : a gathering of 300 canoes with kids and athletes was headed by T. Estanguet and Mayor of Paris A. Hidalgo to join the event from the Stade de France.

- 2024 km of Paris : the world biggest urban relay race completed 2024km with parisian volunteers runners, horse riders & cyclists.

- The closing show : thousands of parisians unrolling a giant tifo over the Pont Alexandre III

In the meantime, artistic performances from Academie Frattelini and the Comédie Française mixing arts and sports were taking place all day long.

The Olympic Days attracted a total of 1,2 million visitors over 2 days and benefited from a live coverage by RMC & France Television (2 hours TV show live + mid day & evening news report). In general, more than 180 topics on 11 national TV channels and 276 topics on international TV channels featured the event, which ranked top TT on Twitter France for 48hrs with 1,5b hashtags mentions. Overall, Olympic days outstripped Paris' Fashion week in social media & news and generated 10x more impressions than Los Angeles' event.

On June 23-24th, we designed the biggest urban sport park ever created in the heart of a city. In order to promote and support the Paris 2024 Olympic bid in the weeks before ICO's final decision making. To make the capital of France attractive to the Olympics, the event generated outstanding media coverage both nation-wide and internationally, and outstripped Los Angeles' event on the same day in the major medias across the globe. It also contributed to underline the bid's core values and mission statement as well as to show the city's strong designe to win the games in 2024.

The channel strategy mostly relied on creating unique and powerful images and video content that can be massively shared through news channels and across social networks. From the beginning, we incorporated a TV studio on the floating track so that France 2 TV channel could easily integrate the setup and broadcast live from the heart of the event. France Television performed a variety of live interview of athletes and officials, including the recently elected President of France, Emmanuel Macron.

City of Paris asked us to demonstrate its ability to enroll the general public into Olympic & Paralympic sports atmosphere, in order to gain support within the local population and show it to the ICO committee. We decided to do it by showcasing the soul of Paris –a mix of architecture, arts and lifestyle– and it's passion for sports disciplines which gives to the Paris 2024 bid its singularity. Hence the mix between olympics disciplines exhibitions and open-air artistic performances, turning Paris landmarks into sport playgrounds to hit the headlines all over the world