To highlight Paris' unique ability to deliver an outstanding olympic experience combined with its extra soul, style and history, we hosted a large variety of sports demonstrations & artistic performances, accessible to the parisians to hang around & take pictures with their favorite athletes and medalists, later shared on the social media and featured in the news.

A total of 33 olympic & paralympic disciplines were showcased in the heart of Paris, turned into an ephemeral olympic park. Each individual federation were invited to promote and contribute digitally to the main event by posting exclusive content, such as interviews and support messages from France's greatest athletes.

A total of 1,2 million visitors and more than 180 topics (national TV) channels and 276 topics on international TV channels featured the event, Olympic days outstripped Paris' Fashion week in social media & news and generated 10x more impressions than Los Angeles' event.

Olympic Day was introduced in 1948 to commemorate the birth of the modern Olympic Games on 23 June 1894 at the Sorbonne in Paris. The goal was to promote participation in sport across the globe regardless of age, gender or athletic ability.

Olympic Day is celebrated all around the world: hundreds of thousands of people – young and old – participate in sports activities, such as runs, exhibitions, music and educational seminars.

Olympic Day is nowadays developing into much more than just a sports event, and was used by the Paris and Los Angeles bids as an opportunity to promote their respective projects for 2024.