With the arrival of the Boost technology, adidas and the agency saw the opportunity to finally take a stand on urban running and make the brand emerge on this market.

The agency imagine a perennial activation that would engage the young urban runners (YUR) community, turning them into brand ambassadors: Boost Battle Run, a new approach of running in Paris, freed from its usual code to engage the YURs.

This activation had to make the promotion of the new boost technology to YURs as much as emphasize adidas running.

This entry is both a promo campaign as an activation event.

adidas was challenger on the running market. Then came the Boost range and its technology: the perfect opportunity for speaking about running and more precisely to a target: the YUR (Young Urban Runners, active target, running for different reasons, all considering running more like a lifestyle than a display).

Objectives: turn adidas into THE running brand for YUR and highlight positive points of shoes.

Agency proposed a perennial event that would engage YUR, turning them into brand ambassadors and content creators: "Boost Battle Run", a new approach of running in Paris, freed from its usual code and classical run.

More than 12000 parisian runners joined the adventure and run each week for their district

More than 400 clippings, including more than 200 clippings on the final including France 2 - Télématin ; France 3 - Tout le Sport ; L’Equipe 21 ; RTL ; RMC ; France Inter ; Le Parisien ; 20Minutes ; Direct Matin ; GQ ; Stylist ; Glamour…

More than 150 000 online interactions via the teams "#" on social networks

More than 200 creative contents from the teams flying by the BBRs' flag : a video game, GP paintings,themed runs

A season 2 of this campaign started in april 15: a new team has been created (Champs Elysées) and the number of participants still growing !

The agency cut Paris into 10 districts, each represented by a leader. For each district, a shield, a color, a code to claim their belonging to their community and a HQ to meet before and after the runs.

Theses 10 districts ran during 9 month in weekly runs handled by the teams and their leader.

The confrontation of the districts was also online, on social networks : via their own creations (photomontage, fake ads, board and video games...)

Last February, teams competed for an ultimate run at the Grande Halle de la Villette to determine the winning team of the Boost Battle Run : Bastille became the first victorious team.

As it was a 9 month long campaign , minors adjustments had to be done considering the leaders feedbacks to propose a more customized operation to YUR