Impose the Badoit Express concept as a saga: after the complete success of the first edition of BADOIT EXPRESS in the parisian subway, how can we take this further ?

The day before "Gastronomy day" in France, BADOIT carried out the stunt, with Thierry Marx, a famous Michelin starred chef, by transforming the Rue de Rivoli into "Gastronomy street", an open pit restaurant. A never done before, culinary experience on a 3km-long highway in the center of Paris, completely free and whith all meals being served and enjoyed during traffic jams.

19 o'clock, cars are sticked in the traffic when, out of nowhere, 130 butlers dispatched on the street, distributed more than 1000 meals (starters, main courses and deserts) from Chef Marx and bottles of BADOIT.

- The hijack of classical banners in Rue de Rivoli : JCDecaux posters / RATP buses / street signs

- More than 1000 meals were served and more than 800 bottles of Badoit were distributed to more than 500 people by 130 butlers

- 150 people worked on this event

- 622 press articles (TV news, all news channels, radios, print and online media...)

- Over 240 millions contacts generated

- A YouTube video seen more than 1.3 million times

We reach an audience as wide as possible through an extraordinary experience that had never been done before in France.

The culinary aspect was important to the event which is why we partnered with a famous chef, Thierry Marx.

This allowed us to showcase the brand product BADOIT in a fun and innovative manner.

Through this one day event, we generated over 240 million contacts and made them aware of the brand and bettered the brand perception.

This event was a complete success and allowed BADOIT to reach all of its goals both in the media and with a larger audience- the public.