When Netflix announced the Narcos 3 release date, fans got really excited, so it was decided to make them wait in a Narcos-way, using the serendipity of social media to conduct a promotional campaign replacing traditional advertising to communicate on the exact date and time when the new episodes would be online.

We decided to implement 3 giant hourglasses filled with white powder in the Morris ad columns of the Champs Elysées to catch the attention of pedestrians passing by and generate fierce debates on social networks.

Netflix original series Narcos has been created in 2015 and depicts the criminal exploits of Colombian drug lord Pablo Escobar, as well as the many other drug kingpins who plagued the country through the years. The 3 seasons offer a chronicled look at the permanent war between the USA's DEA agents and the cartels from Cali and Medellin controlling the drug business in the Colombians regions.