Cannes Lions

1 SERIES

OGILVY SPAIN - OGILVYONE, Madrid / BMW / 2012

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Overview

Description

There are two ways of seeing the new BMW Series 1: URBAN or SPORT.So for the launch, we decided to create a campaign that could also be seen in two different ways.

A website to look at with glasses. The focal point of all the action is a website (www.cualestulinea.com), which you have to look at with glasses or with an app. The first website that changes depending on your point of view.

On the website, two stories are told at the same time, but you can only see one of them.To do so, you need to use our glass with colour-filter lenses (BLUE for URBAN and RED for SPORT) or our app with the same filters.

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