Cannes Lions

3D TV

McCANN WORLDGROUP SINGAPORE, Singapore / PANASONIC / 2011

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Overview

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Credits

OVERVIEW

Execution

The idea was: your favourite TV characters have escaped from a Viera 3D TV into the city. Take their photos and take home a 3D TV. Clues targeted on- the- go consumers (over 1,000,000 smartphone users) through Facebook, radio and mobile messaging, keeping them in the game everywhere.

Outcome

The campaign not only exceeded sales targets by 25%, but also helped engage Panasonic’s audience through a TV launch that was actually entertaining.

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