Cannes Lions

3G TELEPHONE NETWORK PROVIDER

IKON COMMUNICATIONS, Sydney / VODAFONE / 2007

Presentation Image
Presentation Image

Overview

Entries

Credits

Overview

Execution

Our core idea was to deliver interactive and innovative ‘experiences’ during the ‘deadtimes’ across our target’s day.Some of these ‘experiences’ included:3D Hologram: An Australian first. A 4 min hologram.‘Plug In’ Music Posters: Another Australian first. A purpose built outdoor panel was created with 60 music tracks that people could listen to with their own headphones. Experiential Commuter Bus: A bus was turned into a mobile experiential platform. It drove along major commuter routes and picked up passengers.

Outcome

Customer numbers increased by 45%.The results are amazing considering they were based on benchmarks from 15 Vodafone markets that had previously launched 3G.It is the most successful launch globally to date.

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Power of Unity

J. WALTER THOMPSON CAIRO

Power of Unity

2019, VODAFONE

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