Cannes Lions

4G ON TV

NEOGAMA BBH, Sao Paulo / TIM / 2015

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Overview

Entries

Credits

Overview

Execution

On the one hand, the commercial should has only a single exhibition, on the other hand it should guarantee a big and bold impact. For this reason, we chose one of the most watched programs on prime-time largest TV station in the country. In addition, we recommended the communicator who gets the best performance among young and connected people in Brazil.

Outcome

If the TIM 4G technology was a mere unknown, it became a topic in minutes.

The commercial was Trending Topic on Twitter and it was seen by over 40 million people, generatting hundreds of articles in newspapers and blogs,

representing more than 7 million media real gain.

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