Cannes Lions
FORSMAN & BODENFORS, Gothenburg / H&M / 2018
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This year's holiday greeting from H&M is a modern and fashionable fairytale. The film, starring Nicki Minaj, Jesse Williams and John Turturro, is set in the suburb rather than the forest, with contemporary interpretations of fairytale creatures. The campaign is aired on 67 markets worldwide.
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