Cannes Lions
MERKLEY + PARTNERS, New York / ARBY'S / 2006
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This spot humorously flips the cliché of construction workers on break. Instead of hooting and hollering as beautiful women pass by, these construction workers remain silent and unfazed. Even as each woman that walks by becomes increasingly more beautiful, the workers don't respond. Suddenly, they become excited and begin whistling and cat-calling to someone off-camera. The camera reveals that the object of their affections is a middle-aged, shlubby businessman carrying an Arby's bag while sipping a shake.
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