Cannes Lions

A SMALL DEMONSTRATION

O ESCRITORIO, Estoril / MICROSOFT / 2013

Awards:

1 Silver Cannes Lions
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Overview

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Credits

Overview

Description

Our message was clear: Windows 8 is so simple, intuitive and user friendly that even a child can explain it. To demonstrate this idea, on December 7th, at a Fnac store in Lisbon, whoever asked about Windows 8 features was attended by a 10 year old Microsoft guru.

This video shows dozens of clients' reactions to this unexpected but self-explanatory stunt.

Execution

We came up with "a small demonstration", a product demo made by a child to prove the product's simplicity of usage. On December 7th, at the PC Experience, inside a Fnac Store in Lisbon, whoever asked about Windows 8 features was attended by a 10 year old Microsoft guru.

There were no projected response rates, only the ambition of creating "word-of-mouth", "a wow moment", something that would last in the store visitors mind.

Outcome

With a total investment of €50.000 (production and media), the 60 in-store demos performed that day by the young gurus lead to around 1.3 million YouTube views (89% organic virality), 25.000 likes and 3.300 Youtube, Facebook and Twitter comments from all over the world, not to mention the unmeasurable goodwill towards the brand.

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