Cannes Lions

ADIDAS +10

TBWA\CHINA, Shanghai / ADIDAS / 2007

Presentation Image
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Overview

Entries

Credits

OVERVIEW

Execution

Readers of the newspaper look like they are holding up scarves of supporters' favorite team.

Outcome

During the lower case Live Final, numerous fans were holding and waving our scarves.

Similar Campaigns

12 items

1 Cannes Lions Award
We Gave The World an Original, You Gave Us a Thousand Back.

JOHANNES LEONARDO, New york

We Gave The World an Original, You Gave Us a Thousand Back.

2024, ADIDAS

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