Baseball fans in Japan are ageing fast. Especially for Yomiuri GIANTS, who have a license agreement with adidas, the percentage of their young fans has dropped drastically. There was an urgent need to turn as many young Japanese people into GIANTS fans. “GIANTS DIGITAL TRYOUT” is an iPhone APP to test baseball’s four basic skills: Pitch, Bat, Run and Catch. This cool and fun digital idea created new bond between GIANTS and the young audiences, turning them into GIANTS fans. Top 9 record-holders were invited to GIANTS training-camp and enjoyed surreal experience of being part of the team with professional players.

“Passion Planetarium - The World’s Biggest Planetarium – “Collect passionate messages from the GIANTS fans, players, and managers, and project them on the ceiling of Tokyo Dome, in the hope to light up the dark skies of a troubled country.

20 giant hi-spec projectors were brought inside the stadium to illuminate the ceiling, and thousands of baseball fans were given exclusive access to the field to witness the world’s biggest planetarium. (Height: 60meters, Length: 100meters).

22,000+ fans participated, spreading news across the nationMore than 22,000 baseball fans filled the stadium and all deeply moved by the messages sent from the victims in the hardest-hit northeast coast. Its news spread instantly across various social media and attracted nation-wide media attention as an unprecedented attempt. Passion for sports, making the world stronger.