Cannes Lions

ADVERTISING

DDB PARIS, Paris / DDB / 2011

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Overview

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Credits

Overview

Execution

DDB Paris had one problem this year, due to the recent recession: it wasn’t able to send its creatives over to Cannes. This problem became both a challenge and an opportunity to shine as a creative agency that can find a creative solution to any upcoming problem.So we, seven creatives from the agency, came up with a solution: Autarky Project, the idea that could send us to Cannes.How? By asking all our clients for their products for free, we could go to the Cannes Lions Festival and live there for one whole week, without spending a single dime.

Outcome

At the exact moment we’re writing these lines, we have hundreds of fans from 20 different countries and 21 clients who joined the Project. DDB Paris grew its Facebook fan base by a third and created more than 100 000 posts impressions in only two months. And more importantly, we reinforced our relationship with our clients and prove once again that whatever the problem, DDB Paris can find a creative solution to it.To know if we made it to Cannes, get the result live from Sunday, June 19th by logging on facebook.com/autarkyproject or looking for us on the Croisette.

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