Cannes Lions

Changing For Good

DDB NEW YORK / TIME WARNER CABLE / 2016

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A baggage handler is on the airport tarmac, throwing bags from a conveyer belt to a baggage cart. She’s throwing them with anger and indifference. One of the bags breaks open, but she doesn’t notice. Then she sees a bus driving along the tarmac. It has a Time Warner Cable ad on the side, which tells her that she can now watch TV on any device she wants. She has a moment of reflection. We hear her think about how she used to only be able to watch TV at home. Then she thinks, “If Time Warner Cable can change, then so can I.” Another bag comes off the conveyer belt. She hugs it close and places it down on the baggage cart ever so carefully.

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