To extend the illustrative style on the agency's inspirational building into other facets of agency life.

By keeping the branding flexible and organic we included everything from the agency’s bottled water in meeting rooms to the ‘Out of Order’ signs for the temperamental lifts. This new attitude to agency life also inspired new staff initiatives such as birthday cards with cinema vouchers and Welcome Packs to introduce new joiners to the McCann way of life.

Almost every part of the agency and their working materials has been positively revamped by the new look and feel. It has already inspired new initiatives mentioned above, and continues to feed the creative minds of the staff at every opportunity.