Enter the Advertising Week Question Generator; a mobile (and desktop) tool attendees could use to entertain themselves, fellow attendees of the conference and their Twitter followers. The Generator subsequently led them to the agency website — our primary objective.

Over the course of three weeks, the Generator generated over 18,000 interactions and 2,389 unique visits, keeping visitors hooked for an average of nearly six minutes and a bounce rate of just 7%.

Fast Company, Adweek and numerous other publications wrote about it.

Most important, the Advertising Week Question Generator helped generate quality traffic to our website. Over a three week period, the site saw a 32% increase in visitors. #DearAdExperts, thank you for trying it out.