We started with an insight: Greeting cards are impersonal. From there, we explored ways to make our cards extremely unique and individual. We had a blast creating eight cards for eight unique occasions. Each card was letter-pressed onto paper made with 100% renewable energy, and each set contained a colorful pen in our signature blue.

The outcome was tremendously “on brief”: Fun. Our clients were thrilled, and we received shout-outs from Communication Arts, Ad Week and AdPulp. Participation in Sunday Funday skyrocketed (we’re guessing), and people finally had the ability to send cards that expressed exactly what they meant.