The Handshake Tester is a web-based mobile app that prepares Advertising Week attendees for the onslaught of outstretched hands. It uses your phone’s accelerometer to gauge your shake. Do you employ the Barbarian? The Politician? Or the dreaded Dead Fish? Users can share their results on Facebook and Twitter.

We teased the Handshake Tester with a print ad in the Advertising Week program and drove people to the mobile site where they could take it for a spin.

The Handshake Tester got noticed — and that was our goal. AdWeek, MediaPost and TrendHunter Tech, among others, covered the app.