Cannes Lions
BBDO NEW YORK, New York / STARBUCKS / 2010
Overview
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Credits
Outcome
This project, along with our overall Holiday promotion, helped generate enough money to buy more than seven million daily doses of medicine for people living with HIV in Africa.The event set a new Guinness World Records™ record for “Most Nations in an Online Sing-along.”The music video topped the Top 20 Viral Videos and has had more than one million YouTube views.Average time spent on the site on December 7th was 5 minutes, 49 seconds. So far, total site visits are over one million, more than 19,000 Love drawings have been submitted, and people from 99 countries have submitted videos.
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