The main challenge was that nobody really knew about the Air Fryer and its technology. People weren’t familiar with the fact that you can fry with air. Therefore our promotional material not only needed to guide people to the Air Fryer area but also to show in a very simple way how the product worked.

By launching Air Oil in the oil aisle instead of the electronic department we managed to target the right people (regular oil consumers) at the right time (at the exact moment they’re buying oil) and redirect them towards the Air Fryer.

14% increase in sales during the campaign compared to the same period last year. With tens of thousands new units sold, the Air Fryer is starting to change how people cook in Asia.