Create and launch the Indigo brand experience across all touchpoints.

Low cost carriers everywhere work on a commodity model, wrongly believing low fares and brandthink to be incompatible. Few are aware of the rise of 'no-frlls chic', a movement that uses creative energy and small customized touches to enhance overall customer experience. Indigo is a product of this movement. Its slick functional interface is designed to make life easier for both first time and frequent fliers. The 'arrowplane' symbolizes the brands function beautifully, aids brand recognition, and provides us with a cool graphic device to play with.

No.2 in market share.Has carried 27 million passengers and counting.Record order of 180 new A320s with Airbus. The worlds largest.Will soon be flying international