In the past, Embassy Suites partnered with companies such as Nickelodeon and SONY Pictures for promotions. The result of these promotions has been positive, but the presence of a larger promotional partner diluted the Embassy Suites brand. As a result, Embassy Suites looked to an Embassy-centric theme for Summer 2005, and asked guests and their families to get involved by creating family memories with Embassy Suites. Guests were asked to stay once during the summer, and then upload photos of their vacation for a chance to win the grand prize of a vacation to Hawaii for a family of four.

•The “Snap Happy” promotion generated $25 million in revenues, 250% of target •Compared to 2004, “Snap Happy” delivered 278% more impressions at only an 86% increase in budget during a two-month shorter flight•Cost per booking (CPB) trended downward throughout the 13 weeks of the campaign, while the number of bookings increased. The overall average CPB was $8.94 compared to $9.00 in 2004•Compared to 2004, direct bookings on embassysuites.com increased by 81% to a total of 105,217