For the first time in history, the real editorial cover was copied in its entirety on the back cover, but translated completely into Russian. The only difference between the two covers was the bmi headline, which read: “Russian business life never seemed so near.” The layout of the Russian-language back cover was identical in all respects to the layout of the real editorial front cover. The titles of the articles and the body copy was exactly the same as the original titles and body copy on the front cover, but completely in Russian.The only difference between the two covers was the bmi headline, which read: “Russian business life never seemed so near.” That bmi headline was placed, as per the bmi guidelines, in the right-bottom corner.

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