Cannes Lions

AIRLINE

STUN CREATIVE, Los Angeles / VIRGIN / 2012

Overview

Entries

Credits

Overview

Description

Traditionally, the competitors’ legacy carriers have not leveraged Branded Entertainment.

Execution

Audience landed at the microsite through paid media and social media channels such as Facebook posts and tweets, both by direct posts from Virgin America and by retweets & pass-alongs through the public domain.

Outcome

The campaign delivered over 14MM impressions, with an average click through rate of .62%. During the course of the campaign, branded search (for Virgin America) rose more than 50%.

Similar Campaigns

12 items

1 Cannes Lions Award
GAME CHRONICLE

ENJIN, Tokyo

GAME CHRONICLE

2020, ALL NIPPON AIRWAYS

(opens in a new tab)