Cannes Lions

AIRLINE

TM INTERACTIVE, Irving / AMERICAN AIRLINES / 2006

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Our target - the frequent business flyer - doesn't pay to go 600 MPH at 35,000 feet inside a metal tube for the excitement of the ride. They fly so they can have lunch with their client and still get home for dinner with their wives/husbands. Our national campaign reached them through top business and news sites. Real home video brought to life the real reasons they fly from grandkids to the magic of a wedding reception. Did it work? With a 0.42% click-through on this ad and booking revenue twenty-one times the cost of the campaign, we know so.

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