Cannes Lions
SAINT, London / VIRGIN / 2008
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Description
Virgin Atlantic were launching a new route to Mauritius and we were tasked with coming up with an online campaign to drive awareness. We used Mauritius’ most famous flightless ex-inhabitant to front the campaign. We gave the Dodo a new lease of life and let him take to the skies using a variety of contraptions to promote the new route.
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