Cannes Lions

American Summer

TBWA\PARIS, Boulogne-Billancourt / MCDONALD'S FRANCE / 2017

Film

Overview

Entries

Credits

Overview

Description

Last August, McDonald's transported us to the USA with American Summer, an operation bathed by the sun of the American coast that will promote six new innovative products.

To spotlight these irresistible products, McDonald's launched a campaign, with a thriller film with humorous allusions to the biggest American blockbusters... a shark attack, a declaration of love on the beach, a raft adrift in the middle of the ocean, and other clichés that will make you love summer!

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