Cannes Lions
TBWA, Boulogne-Billancourt / MCDONALD'S FRANCE / 2022
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The 'Golden Arches' is the most iconic symbol of the brand.
Hijacking this symbol, to gather around one of the iconic products such as the Big Mac or the Sundae, characters that usually everything opposes.
The illustration features rounded characters and animals with oversized limbs, sublimated by the artist's own vivid colors, enjoying one of the brand's many iconic products together.
4 opposing pairs: the policeman and the thief sharing a box of nuggets, the scarecrow and the crow sharing fries, the knight and the dragon a sundae and the bather and the jellyfish a McFlurry.
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