The campaign was global. No local/cultural contex

For 2019 April Fool's Day, SodaStream introduced online video featuring the American astronaut, Scott Kelly.

Scott Kelly in an infomercial style video, introduces the innovative SodaStreamMe to the world: an on-the-go bottle that enables you to carbonate your own drink simply by blowing into it, thus releasing your excess CO2. SodaStreamMe is presented as a 'cure' for people who suffer from excess levels of CO2, causing them to burp, or as Kelly says it: “When life gives you gas, make SodaStream.”

Through this fake product Sodastream introduces its Soda maker machine and explains it's benefits.