Cannes Lions

Assassin’s Creed Valhalla: Unleash Your Inner Viking

FUNWORKS, Oakland / UBISOFT / 2021

Film
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Overview

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Credits

Overview

Execution

Every major game release comes with epic, cinematic trailers. But those trailers have become so commonplace that avid gamers simply tune them out. So instead of leaning on glitzy visuals, we went for an engaging narrative with some R-rated laughs/surprises.

We used comedy to introduce the world of vikings and went beyond backstory to showcase actual gameplay, highlighting new features and the visceral thrill of fighting as a viking warrior.

In doing so, we showed the progression of each character across an episodic series with cameos and cliffhangers to keep fans engaged for over 20 minutes of streaming.

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