Cannes Lions

AT&T

BBDO NEW YORK, New York / AT&T / 2008

Awards:

1 Gold Cannes Lions
1 Bronze Cannes Lions
4 Shortlisted Cannes Lions
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Overview

Entries

Credits

Overview

Description

A man in Vegas calls his wife at home and tries to explain how he could be down $5800.

Execution

The “Your Seamless World” corporate ad campaign launched in September, 2007 as a broadcast, online, print and outdoor campaign. AT&T hired Wes Anderson to direct six inventive TV spots titled Student, Reporter, Mom, Architect, Actor and Businessman, which featured location changes happening in a single take. The outdoor and print executions featured headlines representing combination city names, paired with recognizable icons on the AT&T globe. And the online portion featured an AT&T Souvenir Store, which enabled consumers to personalize and buy merchandise like T-shirts and mugs bearing their own renditions of the combination places that represent their world.

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