A man in Vegas calls his wife at home and tries to explain how he could be down $5800.

The “Your Seamless World” corporate ad campaign launched in September, 2007 as a broadcast, online, print and outdoor campaign. AT&T hired Wes Anderson to direct six inventive TV spots titled Student, Reporter, Mom, Architect, Actor and Businessman, which featured location changes happening in a single take. The outdoor and print executions featured headlines representing combination city names, paired with recognizable icons on the AT&T globe. And the online portion featured an AT&T Souvenir Store, which enabled consumers to personalize and buy merchandise like T-shirts and mugs bearing their own renditions of the combination places that represent their world.