The website www.a2colourstorm.de was created by us as an integral part of the automotive product promotion tour 'Audi A2 Colour Storm tour' to feature the car model Audi A2 Colour Storm in Germany. The Audi A2 Colour Storm tour was an integrative cross media campaign (TV, website, events, flyers, SMS-couponing) with focus on the target group of young adults, aged 25 to 35. The cross media campaign lasted from January – April 2003, the website is still online. As a central medium, the website was the online platform to provide its users with news all over the campaign so they were always up to date: e.g. the MTV night moves, the digital photo voting in Berlin, the unconventional calender of events with insider tips around the world, or the competition game in cooperation with the Lufthansa Miles & More bonus system.