Cannes Lions

Foot

GTB BRASIL, Sao Paulo / FORD / 2019

Film
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Overview

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Credits

Overview

Background

Car commercials in Brazil have a very specific format. They rarely have a (relatively) long copy, especially not focusing on the car features. When you go for something as different as we used, you get people’s attention and wake their interest.

Execution

During the production process, we decided to do it as real as possible, so we had to test more than 20 scenes where the foot interacted with materials (from coal and milk to an octopus) to see what would work. Then, we edited it into a continuous movement of acceleration. We retouched some of the compositions, added a few details and erased others for a better visual and artistic composition. Just some fine tuning and couple of image fusions. Not to mention the snake scene, where we wouldn't risk a real bite.

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