A slick, cool teaser film to the main Axe Anarchy campaign, ‘Cops and Robbers’ was shot by renowned director Chris Palmer in Los Angeles to achieve the cinematic, epic feel we wanted to capture to launch the new ‘For Him’ and ‘For Her’ variants.

The film opens on seemingly familiar ground, as a policewoman appears to be in hot pursuit of a masked robber. We follow a high-speed chase through the streets of the city at a frenetic pace. As things hot up, we see both our assailant and our police officer start to remove items of clothing to aid their chase. Hat and mask are abandoned, as are jackets, bags and holsters.

As the camera pans out for the final shot, we see both of our characters in the same frame for the first time, and the film’s twist is revealed: the two have actually been running towards one another, both under the spell of Axe Anarchy, and the film ends just as they engage in a passionate embrace. The title ‘New Axe Anarchy For Him and For Her. Nothing Will Ever Be The Same’ appears on screen as it closes.