Burger King launched its Delivery Service in Germany less than two years ago and needed a low-budget idea to increase awareness of the service in Berlin.

Burger King has a very broad target group. And pretty much every citizen in Germany doesn’t approve of violent demonstrations caused by a few extremist rioters, so we decided to jump on that unwelcome behaviour to expose how pointless it is to damage public property. For the first time, with simple media placement, we made vandals “protesting against the system” promote a brand’s service. Who knows, next year they might think twice.

On 27th of April we put the billboards up in Prinzenstrasse, Oranienstrasse and Reichenberger Strasse – all in Kreuzberg. On the 30th of April one of them had already been damaged. On the 2nd of May, after most demonstrations had taken place, all three of them were compromised. They remained exposed that way for the entire week.