Cannes Lions

BATTLESTAR GALACTICA TV SERIES

TRIBAL DDB WORLDWIDE, New York / SCI-FI CHANNEL / 2008

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3 seasons in 30kSex-starved and occasionally homicidal Cylons aside, what makes Battlestar Galactica on The Sci Fi Channel a huge success is that it’s foremost a human drama. The relationships between the main characters are layered and complicated. Their hidden connections and fates are what keeps millions tuning in.Our objective was to leverage these deep and interesting storylines to get current and future fans to tune in to the premiere of the fourth and, sadly, final season.

We did this by catching people up on three seasons of drama - all in one banner!

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