Create the next generation of Heineken’s iconic beer bottle.

We build our design on Heineken’s heritage of international allure and authenticity, combined with sexiness, appeal and finesse.The new design features a curved embossment on the neck and back, adding touch and acting as a stamp of quality and authenticity at the same time. The new shape makes the bottle look proud and enhances the premium positioning of the bottle.The new packaging visual identity includes updates to key brand elements, including an ellipse curve derived from Heineken’s iconic racetrack logo. We used these curves on the new ellipse glass and the new can thus creating a family. Heineken’s trademark refreshing green colour has been enriched and a new evolutionary step in the logo was made.

The STR bottle launched succesfully in 40 markets so far and has become the ultimate must have bottle in exclusive nightclubs around the world. Besides that the STR bottle got lots of attention in the press.