Challenge:

Make the Foster’s ‘Good Call’ campaign a more interactive and social experience.

Strategy:

Give people access to Brad and Dan so they create their own personalised ‘good calls’.

Idea

The Good Call Centre is a place where our audience can create a personalised bit of advice from Brad and Dan for one of their mates. This can be posted on your mate’s Facebook wall or shared via a URL.

Key figures:

Over 600,000 views of the campaign

Over 232,000 interactions

8.54 mins. average on-site dwell time.