Cannes Lions

BEER

DUVAL GUILLAUME ANTWERP/MODEM, Antwerp / CARLSBERG / 2011

Awards:

1 Bronze Cannes Lions

1 of 0 items

Overview

Entries

Credits

OVERVIEW

Execution

We created an ad that allows you to open your bottle of CARLSBERG. It’s named ‘probably the best ad in the world’. Readers were sent to www.probablythebestadintheworld.be to see how it works.

Outcome

More then 350,000 people viewed the tutorial video online.

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