Cannes Lions

BELL TELECOMMUNICATIONS

ZULU ALPHA KILO, Toronto / BELL CANADA / 2009

Film
Film

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Overview

Description

This commercial for Bell, Canada's largest and oldest telecommunications company, launched during the Beijing Olympic Games. Its primary task was to launch the company's new brand look and logo. In the spot, we see a variety of athletes performing on what we reveal, in the end, to be a giant Bell logo.

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