Cannes Lions
BMF ADVERTISING, Sydney / RED CROSS / 2005
Overview
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Credits
Description
An unconventional approach was taken where the agency team and film crew rolled up their sleeves and gave blood.
Outcome
The campaign launched in July 2004. The national increase in calls to 13 14 95 went up 87%, and the increase in registrations to donateblood.com.au increased 848%.
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