Cannes Lions

BMW 1 SERIES CABRIO

MAB, Berlin / BMW / 2009

Overview

Entries

Credits

Overview

Execution

The new BMW 1 Series Convertible brings the summer to every street. Therefore we've invited the people to bring the summer and this convertible onto their street with the symbol of summer: The SUNSET BLVD street sign.

Outcome

Not only higher spirits on Germany's streets but also 30% more units sold than the direct competition.

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